Is Your Business Name Protected?

October 3, 2021—Business names are powerful as the goodwill associated with a name can provide a business a competitive advantage. Using a non-descriptive business name that is also not generic has even more value. Establishing ownership of and rights to a business name is an important step for businesses that want to ensure a name remains one-of-a-kind. Registering a trademark helps protect a name or brand from intellectual property theft or misuse as a business grows. Trademark attorneys at Beusse Sanks are skilled at not only the trademark registration process but all aspects of trademark law including performing a search to improve the likelihood of obtaining a trademark registration, contact with us to learn more.