Beusse Sanks is proud to share that our Managing Partner, Terry M. Sanks, was recently featured in two respected publications, offering his expert insights on protecting intellectual property from the ground up.
In How to Grow a Brand from Scratch with Just $100 on Campaign Cleaner, Terry shared practical, budget-friendly steps for entrepreneurs looking to establish and protect a new brand. His guidance focused on the importance of selecting a strong, distinctive brand name, conducting thorough searches, and strategically using the ™ symbol before investing in trademark registration:
“Selecting a fanciful brand name is usually the best… Once you have selected your brand name, I recommend searching the Internet and the United States Patent and Trademark Office’s Trademark Search System.”
In 8 Resources for Creators to Learn About Copyright Law on Copyright Insights, Terry addressed the importance of authoritative resources for creators, pointing directly to the U.S. Copyright Office as a starting point:
“I always direct creators to go straight to the source, the U.S. Copyright Office… The Copyright Office has circulars with a wealth of information that is beneficial to creators. However… consulting a copyright attorney may be best.”
These features highlight Terry’s dual expertise in both trademark and copyright law, and his dedication to providing clear, actionable advice to entrepreneurs, innovators, and creatives. His contributions underscore why he is widely recognized as a trusted voice in the intellectual property field.